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| Monitoring We have developed tools to keep track of our progress and monitor whether we have achieved our aims. How can we see if your recognition has grown? How often do you appear in the technical press? How can we measure it? Cuttings are one of the tools we use to measure our performance delivery. Questionnaires in magazines are also used to measure recognition, for example, which companies readers are aware of. Recognition grows with planned public relations work which you can follow through the gii website. More details under How we do PR. What we call monitoring, can be translated into simple physical terms: work and power. Our work is producing press releases, technical reports, case studies and company magazines. Power is work over time. Just how powerful we are shows in the number and quality of the press texts published in the technical press. |
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