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| How do people become aware of a brand? The perception of a brand is made up of various components. What does the company do? Customers know the product’s performance in use. What binds them to the name and products? People are forever gathering information, for example about the service that a company provides or the values the company stands for. What can you expect from a brand? A brand is built through discussions and conversations as well as by reading technical magazines through which the brand message is spread. In that way, a brand grows inconspicuously, like a puzzle, and it becomes recognized as the company brand leaves its trace on potential customers. |
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